The digital-out-of-home landscape is rapidly changing, and the implementation of programmatic channels is a key component to this evolution. Activating and optimising our programmatic offering has been at the forefront of Elevision’s strategic and operational priorities over the last 12 months.
Elevision inventory is now accessible through a variety of premier DSP’s (demand side platforms) across the programmatic landscape, thereby giving buyers more options on how they wish to access our inventory and reach our audiences. By offering increased control and flexibility, as well as enhanced targeting and budget optimisation, programmatic DooH provides buyers and planners a wide range of benefits.
The use of data triggers to deploy dynamic contextualised content creates timely and impactful messages. While using location data to re-target (or pre-target) your mobile audiences can significantly increase CTR’s and drive more conversions. Automation is a core principle of programmatic, and by automating the process by which an ad play is executed we can now execute and deliver campaigns based on a broad range of buying conditions.
Elevision’s programmatic options are helping to reimagine DooH planning and buying – giving media buyers more power to optimise their budgets and deliver great results.