Advertising frequency, or the number of times each unique user views an ad, is a critical component in determining the success of a marketing campaign. As frequency increases, so do key benefits such as increased brand awareness, familiarity, trust, resonance,
Many methods and tactics exist to help utilise your digital out-of-home (#DOOH) assets efficiently. Although some of these design principles come from traditional out-of-home advertising, they were adapted to fit the digital nature of DOOH screens. We will look at
Google has introduced digital out-of-home buying into its DV360 demand-side platform (DSP), allowing marketers to extend their campaign activations across more channels from a single place. Digital-out-of-Home (DOOH) allows advertisers to reach consumers in physical spaces via screens that can be purchased
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